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Basic Question 1 of 4
According to McGahan and Porter, industry and competitive forces can act as ______ on a company's returns.
B. a ceiling
C. both a ceiling and a floor
A. a floor
B. a ceiling
C. both a ceiling and a floor
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I passed! I did not get a chance to tell you before the exam - but your site was excellent. I will definitely take it next year for Level II.
Tamara Schultz
Learning Outcome Statements
describe the purposes of, and steps involved in, industry and competitive analysis
CFA® 2025 Level I Curriculum, Volume 3, Module 6.