Often the GPS will "drift" off course as you peruse through an urban area. Satellite signals are lost as they bounce off tall buildings or other structures. This refers to the ______ characteristic of big data.

A. Volume
B. Variety
C. Veracity

Correct Answer: C

Veracity is the quality or trustworthiness of the data. Just how accurate is all this data? When this happens, location data has to be fused with another data source like road data, or data from an accelerometer to provide accurate data.