Learning Outcome Statements

1. Uses of Industry Analysis

a. explain uses of industry analysis and the relation of industry analysis to company analysis;

2. Approaches to Identifying Similar Companies

b. compare methods by which companies can be grouped, current industry classification systems, and classify a company, given a description of its activities and the classification system;

c. explain the factors that affect the sensitivity of a company to the business cycle and the uses and limitations of industry and company descriptors such as "growth," "defensive," and "cyclical";

d. explain how a company's industry classification can be used to identify a potential "peer group" for equity valuation;

3. Industry Classification Systems

b. compare methods by which companies can be grouped, current industry classification systems, and classify a company, given a description of its activities and the classification system;

c. explain the factors that affect the sensitivity of a company to the business cycle and the uses and limitations of industry and company descriptors such as "growth," "defensive," and "cyclical";

d. explain how a company's industry classification can be used to identify a potential "peer group" for equity valuation;

4. Principles of Strategic Analysis

e. describe the elements that need to be covered in a thorough industry analysis;

f. describe the principles of strategic analysis of an industry;

g. explain the effects of barriers to entry, industry concentration, industry capacity, and market share stability on pricing power and price competition;

h. describe industry life cycle models, classify an industry as to life cycle stage, and describe limitations of the life-cycle concept in forecasting industry performance;

5. External Influences on Industry Growth, Profitability, and Risk

i. compare characteristics of representative industries from the various economic sectors;

j. describe macroeconomic, technological, demographic, governmental, and social influences on industry growth, profitability, and risk;

6. Company Analysis

k. describe the elements that should be covered in a thorough company analysis.