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- Topic: CFA Institute is not marketing the CFA
Author | Topic: CFA Institute is not marketing the CFA |
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azzoti @2018-06-19 14:38:33 |
Why doesn't CFA Institute market the CFA program? Does CFAI management think they have no competition? Can they can rest on what their predecesors did and sit back and take credit for slowing growth? CFA Charterholders are not happy about this. |
sethladd @2018-07-16 10:43:29 |
"CFA Charterholders are not happy about this."Have you been sleeping? CFA Institute has undertaken an aggressive advertising campaign in The Economist and Financial Times. I may have seen it in the WSJ, but honestly forget, and perhaps also in Forbes and BW as well. Charterholders are not happy that CFA Institute is going to great expense to try to further expand the program now that the boom in Candidate enrollments might be slowing. Yes, Charterholders are concerned, but for exactly the opposite reason you suggest. |