CFA Practice Question

There are 191 practice questions for this study session.

CFA Practice Question

A firm can pursue a differentiation strategy on the basis of ______.

I. its product
II. its method of delivery
III. economies of scale
IV. its production process
V. its marketing approach
VI. charging a higher price while attempting to retain cost parity with its competitors
A. I, II, V, VI
B. I, II, III, V, VI
C. All of them

User Contributed Comments 3

User Comment
psahni85 What about a firm that uses a 'green' or environment friendly production process? That may be a differentiating factor!
Logaritmus Usage of 'green' production process may be treated as marketing approach.
rojaslav Green production processes can be a differentiating factor but for that they need to be 'marketed' first, which is encompassed in 'marketing approach'.
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