CFA Practice Question
A firm can pursue a differentiation strategy on the basis of ______.
II. its method of delivery
III. economies of scale
IV. its production process
V. its marketing approach
VI. charging a higher price while attempting to retain cost parity with its competitors
I. its product
II. its method of delivery
III. economies of scale
IV. its production process
V. its marketing approach
VI. charging a higher price while attempting to retain cost parity with its competitors
A. I, II, V, VI
B. I, II, III, V, VI
C. All of them
User Contributed Comments 3
| User | Comment |
|---|---|
| psahni85 | What about a firm that uses a 'green' or environment friendly production process? That may be a differentiating factor! |
| Logaritmus | Usage of 'green' production process may be treated as marketing approach. |
| rojaslav | Green production processes can be a differentiating factor but for that they need to be 'marketed' first, which is encompassed in 'marketing approach'. |