De Beers controls a significant portion of the diamond supply chain, allowing them to exert control over diamond prices. What can you say about its pricing power:

A. Monopoly power
B. Product differentiation
C. Brand power

Correct Answer: A

On the other hand, Apple has a strong brand reputation and customer loyalty, allowing them to command premium prices for their products, such as iPhones and MacBooks (Brand Power). Rolex watches are known for their craftsmanship, exclusivity, and brand heritage, enabling the company to command premium prices in the luxury watch market (Product Differentiation).